How to ensure your social media team stays focused

12/27/2010 | SmartBrief/SmartBlog on Social Media

The ability to select and pursue carefully defined goals is a social media manager's most important attribute, writes Andy Smith. To achieve and sustain that kind of focus, it's important to set goals that are clear, actionable, measurable and personally meaningful. "Too often in business the stated goal is to increase sales or maximize profit, which may be clear but is hardly motivating," Smith writes.

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SmartBrief/SmartBlog on Social Media