3 steps for figuring out your company's true value

12/27/2011 | Inc. online (free registration)

People often rely on metrics such as earnings to determine what a company is worth, but, in truth, "the value of your business is best measured by the aggregate value of your customers," Karl Stark and Bill Stewart writes. To make use of this technique, figure out how much your current customers are worth and account for the chance of being able to add new ones, they recommend.

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