89% of B2B marketers use social media, survey finds

12/27/2011 | eMarketer

The number of U.S. B2B companies using social media for marketing reached 89% of the total sector in 2011, according to an iTracks survey. B2B marketers favored LinkedIn, with 58% of companies using the network. Marketers still are learning to use social media for leading prospects back to company websites for further interaction. "In addition to exposure metrics and engagement, marketers will need to develop strategies and goals with measurement in mind and follow their customers throughout the buying cycle to make that connection," eMarketer analyst Kimberly Maul says.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA