In-app advertising rarely wins user loyalty

12/27/2011 | eMarketer

While smartphone users prefer free applications backed by advertising to paid apps, they rarely click on the associated mobile ads, and when they do, about half quickly forget what the ad was about, according to research by Lab42 and Pontiflex. Among those encouraged to download a free app, a majority either used the app only once to receive an incentive or soon uninstalled the app.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA