Swedish simplicity flavors U.S. snacking trends

12/27/2011 | SmartBrief/SmartBlog on Restaurants

Health-conscious Americans will increasingly adopt the Scandinavian custom of simple snacks and sweets that don't lead to overindulgence, says Gevalia Brand Manager Samantha Greenwood. "Consumers will start to look for more treats that satisfy that quick indulgence, while not sacrificing their health, which Scandinavian treats are able to fulfill."

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