Creative ways to expand your e-mail list

12/27/2012 | Duct Tape Marketing

You might be able to make sure your e-mail marketing list stays healthy by using some creative tactics, writes D.J. Waldow, founder of Waldow Social. You can do this in several ways such as by offering a smartphone application or creating QR codes, he explains. "[I]t's critical that you test what works best for your audience."

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