Don't keep social media marketing in a silo

12/27/2012 | Social Media Today

Zappos and Fab.com both have strong social media marketing presences, in part because they integrated social media into their businesses, rather than treating it as a separate entity, Errol Apostolopoulos writes. "Both companies built social media into their e-commerce solutions, combining on-site and off-site social marketing tactics to maximize their results," Apostolopoulos writes.

View Full Article in:

Social Media Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA