Expanded online campaign breaks GoPro out of niche

12/27/2012 | Adweek

GoPro dramatically expanded its online ad presence to break the Hero3 camera out of the extreme-sports niche. Using Carat as its media agency, the company worked with Google analytics consultant Analytics Pros and DoubleClick online ads to drive Web traffic, says Lee Topar, GoPro director of online marketing. The campaign yielded 450 million fourth-quarter impressions while adding 70 sites and ad networks new to the brand.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA