Expanded online campaign breaks GoPro out of niche

12/27/2012 | Adweek

GoPro dramatically expanded its online ad presence to break the Hero3 camera out of the extreme-sports niche. Using Carat as its media agency, the company worked with Google analytics consultant Analytics Pros and DoubleClick online ads to drive Web traffic, says Lee Topar, GoPro director of online marketing. The campaign yielded 450 million fourth-quarter impressions while adding 70 sites and ad networks new to the brand.

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