Facebook users surpassed the users of other social networks in their willingness to share product information, according to an 8thBridge survey. Almost 2 in 3 Facebook users were willing to share product info, compared with 1 in 4 for Twitter and about 2 in 9 for Pinterest, with respondents listing their top reason for sharing as wanting to "express tastes and preferences with friends," followed closely by wanting to "share a great product or experience with friends."
Facebook leads social nets in product-info sharing
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