Spectrum Brands Holdings is running a $3 million campaign for George Foreman grills, using New Year's weight-loss resolutions as an occasion to run a related contest. The George Foreman Grills Weight Loss Challenge will employ Facebook, Twitter, a dedicated microsite and digital outdoor before migrating to sites such as BiggestLoser.com. Syracuse advertising professor Brian Sheehan said the campaign is "Weight Watchers meets Subway" in how it promotes the grill as a way to lose weight.
Foreman grill campaign is "Weight Watchers meets Subway"
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.