Get a head start on lead generation for the coming year

12/27/2012 | B2C Marketing Insider

With 2013 nearly upon us, Belinda Summers advises making plans now to capitalize in the coming year on trends in mobile device usage and mobile marketing, content marketing and social media usage. Fresh, useful online content will keep search rankings high, and reaching users on mobile devices is essential, but it's still important to embrace face-to-face interaction with prospects and encourage clients to make referrals, Summers writes.

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