Iced coffee campaign a hit for Cumberland Farms

12/27/2012 | Convenience Store News

Convenience store chain Cumberland Farms won kudos in a Boston Globe review of the year's best and worst ads, for an iced coffee campaign featuring David Hasselhoff. Posters and life-size signs starring the celebrity proved popular enough for patrons to steal. "The extra media dollars that we got in public relations and social relevance were off the charts, and the iced coffee sold like crazy because of it," said Marty Donohue of Full Contact Advertising, which created the campaign.

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