Making customers feel heard

12/27/2012 | B2C Marketing Insider

Customers need to feel that a business is listening to them, treating them respectfully, and acknowledging their needs, writes Rachel Miller, customer engagement manager at Nimble. "Customers are generally not as well-versed in product or service knowledge as employees. Be sure employees use the most simple terms to describe products or services, and repeat instructions as many times as necessary to guarantee customer satisfaction," Miller writes.

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