Outback Bowl, local businesses team up to boost Tampa buzz

12/27/2012 | American City Business Journals

The Outback Bowl in Tampa Bay, Fla., is partnering with several local tourism groups to promote the Tampa Bay region through social media sites. The partnership between the Bowl and such businesses as Tampa Bay & Co. and Raymond James Stadium aims to reach a national audience by pooling the groups' social media sites. "I predict this initiative will be a model for other major events here as well as bowls around the country," said Outback Bowl communications director Mike Schulze.

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