Pay TV thrived in a field of emerging platforms this year

12/27/2012 | Variety (subscription required)

Pay TV fought off many upstart digital challengers in 2012, writes Andrew Wallenstein. Apple TV, Facebook ads and over-the-top models never seriously affected pay-TV fortunes. "If anything, the content companies demonstrated an increasing savvy in capitalizing on digital challengers. And what little damage the old guard sustained on new platforms seemed more self-inflicted than the result of any outside threat," Wallenstein writes.

View Full Article in:

Variety (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA