Retailers find subscription model resonates with men

12/27/2012 | Women's Wear Daily (subscription required)

A growing number of retailers are turning to subscription models to win over men who would rather receive regular deliveries than shop for everything from shirts to razors. A slew of players including 12Society, Bespoke Post, Birchbox Man, Manpacks and Svbscription have launched subscription services to give men a more palatable way to discover new products.

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