Why you need an e-mail marketing plan

12/27/2012 | SCORE Small Business Success Blog

If e-mail marketing is proving to be a massive headache, developing a plan could help, writes Ryan Pinkham of Constant Contact. When creating a plan, you should identify an objective, set a schedule and put it in writing, he writes. "By putting your plan down on paper you'll have a resource you can refer back to each month to help you avoid any confusion moving forward."

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