Creative sales tactics help customers and spark buzz

12/27/2013 | Andy Sernovitz blog

Companies that go the extra mile with creative customer service close more sales and give consumers something to talk about, Andy Sernovitz writes. Among his examples: IKEA, which launched a campaign to help shoppers sell old furniture to make room for new items, and gym-equipment retailer Fitness in Motion, which lets customers stop by and work out to get a better sense of which machines they like best.

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Andy Sernovitz blog

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