Push notifications to tailor shopping experiences at Rouse malls

12/27/2013 | MobileCommerceDaily.com

More than 34 malls owned by Rouse Properties soon will provide shoppers with push notifications using beacon technology developed by Sonic Notify based on their locations. The technology uses Bluetooth settings to provide consumers, who have enabled the application, to receive personalized greetings, product suggestions and special discounts. "There are also a lot of use cases where a consumer would see benefit in getting notifications about what's going on in the mall and making the shopping experience more engaging and aware," Sonic Notify's Aaron Mittman said.

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