Target Canada offers cheap electronics to reboot image

Target Canada worked to boost chatter about Boxing Day specials by offering the Apple iPad and televisions at rock-bottom prices. The retailer has suffered negative buzz in Canada because of inventory shortages and a perception that prices are too high, so the promotion also aimed to improve Target Canada's image among consumers. The promotion appeared to generate success: Hundreds of shoppers lined up outside a store early Thursday in Montreal.

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Gazette (Montreal) (tiered subscription model), The

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