Ad trends for 2010

12/28/2009 | Wall Street Journal, The

Expect marketers to stretch their budgets by using more animation and fewer live actors in TV spots next year, according to this article. The trend toward comparative advertising will likely continue, and look for more live TV ads and more content integrations, along with a ramped-up drive by marketers into social networking and mobile.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL