The consultant as bootstrapper

12/28/2009 | StartupCFO.ca (Canada)

Sometimes an entrepreneur has a great idea that's not quite ready to attract outside capital, writes Mark MacLeod, who invests in young technology companies. One possible solution: Offer your services as a consultant using your own technology. You'll refine your product, build a customer base and maintain 100% ownership until you're ready for prime time, MacLeod writes.

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