Kraft Singles kicks off Hispanic April Fool's Day prank

12/28/2009 | Advertising Age (tiered subscription model)

Kraft Singles is celebrating Hispanic April Fool's Day with a prank that will kick off a partnership with Spanish-language network Univision. A fake news story on Univision.com this month will send readers to a Kraft Web site, which promotes the company's use of real milk in its products.

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