Mobile ads put AutoWeek app in overdrive

12/28/2009 | ClickZ

Offering a case study in how to create a breakthrough app, AutoWeek reports that its first iPhone offering got a major boost from a two-day mobile text ad campaign served by Google's AdMob. "They helped us very rapidly get an adoption of the app and downloaded the app more rapidly than we could have done on our own," AutoWeek's Marc Mathies said.

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