When customers become inventors

12/28/2009 | NYTimes.com

Companies are bringing corporate clients into the design room by inviting customers to attend brainstorming sessions at dedicated "customer innovation centers." The aim is to get a better sense of what customers actually need to accomplish in order to better keep R&D departments focused on marketable products. "By focusing on the customer, innovation centers may be a way to turn good managerial intentions into concrete, valuable products," writes Mary Tripsas, a Harvard Business School associate professor.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC