4 ways to cut your website's bounce rate

12/28/2011 | CBS MoneyWatch

It's possible to decrease your bounce rate -- the percentage of visitors who quickly leave your website -- by examining which keywords are generating traffic, Jeff Haden writes. "High bounce rates indicate some keywords generate traffic that is irrelevant to the real purpose of the page. Rework your page so the keywords you intend to generate visits actually generate visits." Also, streamline your pages and reduce clutter, he recommends.

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