Successful webinars need planning and follow-up

12/28/2011 | HubSpot.com

Setting a clear agenda and recruiting the right colleagues are essential to hosting a successful webinar, writes Patrick Shea. Anticipate particular questions and prepare to offer participants reference materials. Integrate polls carefully to avoid awkward pauses during the webinar, and create a hashtag that allows for conversation-monitoring after. Post follow-up material in advance, and be sure you know where the webinar fits in the sales funnel, he adds.

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