How to show your customers that you're trustworthy

12/28/2012 | American City Business Journals

Attracting new customers isn't the only thing that matters for building your business; you also need to establish trust with them, writes David Horsager. "For the entrepreneur seeking new customers, building trust and creating buy-in requires that you clearly define the benefits of your product or service," he writes. You should focus on exceeding expectations and show that you care about your customers.

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American City Business Journals