Smartphones can alert owners to new products, services, report finds

12/28/2012 | Mobile Marketer

Owners of smartphones are significantly more likely to look for information about brands, stores, products and services than non-owners, according to a report by Forrester Research. The report notes that smartphones can also be used to propel consumers deeper into the purchase cycle. Having a relevant, targeted message is essential to getting user's attention via mobile, experts note.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY