Smartphones can alert owners to new products, services, report finds

12/28/2012 | Mobile Marketer

Owners of smartphones are significantly more likely to look for information about brands, stores, products and services than non-owners, according to a report by Forrester Research. The report notes that smartphones can also be used to propel consumers deeper into the purchase cycle. Having a relevant, targeted message is essential to getting user's attention via mobile, experts note.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY