Social buzz looks to boost Fab.com's bottom line

12/28/2012 | Internet Retailer

Online retailer Fab.com expects to make $50 million from sales made through social networks this year -- about a third of its expected $150 million in total sales for 2012. The company attributes much of its success to an on-site social feed that displays recent purchases made by customers -- and that invites customers to sign in to the website via Facebook. "We are essentially an e-commerce site based on Facebook," said co-founder Jason Goldberg of the site, which opened in 2011.

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