Twitter, Nielsen partnership reflects significance of social chatter

12/28/2012 | American City Business Journals

Nielsen has unveiled a partnership with Twitter that aims to leverage discussions on the social site about TV programming -- or "social TV chatter" -- in Nielsen's latest TV ratings system. Variety reports that Twitter conversations about TV programming increased 800% in 2012. A study by Trendrr found that Nickelodeon cartoon "SpongeBob SquarePants" generated the most social media activity on its day of air, sparking almost 25 million social-network actions.

View Full Article in:

American City Business Journals

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY