Twitter, Nielsen partnership reflects significance of social chatter

12/28/2012 | American City Business Journals

Nielsen has unveiled a partnership with Twitter that aims to leverage discussions on the social site about TV programming -- or "social TV chatter" -- in Nielsen's latest TV ratings system. Variety reports that Twitter conversations about TV programming increased 800% in 2012. A study by Trendrr found that Nickelodeon cartoon "SpongeBob SquarePants" generated the most social media activity on its day of air, sparking almost 25 million social-network actions.

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