What role does mobile play in omnichannel retail?

12/28/2012

"Mobile is an experience strategy, not a device strategy," explained Usablenet's Carin Van Vuuren at Shop.org's Annual Summit in Denver. Van Vuuren joined a panel of e-commerce executives to share how each saw mobile shaping the next several years in retail, and why mobile should not be about completing a transaction -- but instead driving a better overall shopping experience for associates and customers. Read more.

View Full Article in:

http://blog.shop.org/2012/10/08/why-retailers-should-design-mobile-for-the-exper...

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Digital Marketing Manager, Analytics and Intelligence
The Home Depot
atlanta, Georgia
Vice President Customer Care / Sales and Service Operations
HSN
Saint Petersburg, Florida
Director Lifecycle Marketing
HSN
Saint Petersburg, Florida
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Accounting Manager
Bed Bath & Beyond Inc
Union, New Jersey