What role does mobile play in omnichannel retail?


"Mobile is an experience strategy, not a device strategy," explained Usablenet's Carin Van Vuuren at Shop.org's Annual Summit in Denver. Van Vuuren joined a panel of e-commerce executives to share how each saw mobile shaping the next several years in retail, and why mobile should not be about completing a transaction -- but instead driving a better overall shopping experience for associates and customers. Read more.

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