Wineries court gay consumers

12/29/2003 | Detroit News, The

Looking to overcome problems in the wine market, vineyards are going after a niche customer base. California's Merryvale Vineyards is targeting gays and lesbians, supporting various causes with fund-raisers and other events, including gay-themed celebrations in the winery's historic cask room. Experts say this strategy makes sense as wineries try to combat a global oversupply.

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