Coke's candy tattoo campaign breaks new marketing territory

In order to promote its new Hi-C Sour Blast juice box, which comes with a candy-coated straw, Coca-Cola placed 2 million candy-flavored edible tattoos in a magazine ad and was soon flooded with requests for more. The tattoo now comes in 16 flavors and is available at grocery stores and other retailers.

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Cincinnati Enquirer, The (tiered subscription model)

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