Baskin-Robbins launching more healthful ice cream

12/29/2008 | Bloomberg Businessweek · MediaPost Communications

Baskin-Robbins is introducing BRight Choices, a line that includes reduced-fat and no-sugar-added ice cream, as well as dairy-free sorbet and fat-free frozen yogurt. All BRight Choices offerings will be indicated with a pink star decal, the company said.

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Bloomberg Businessweek · MediaPost Communications

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