Behind eMarketer's social net prediction

12/29/2008 | PaidContent.org

Tameka Kee of paidContent.org takes a look at the financial reality behind eMarketer's revised projections on social network ad spending through 2013. It appears MySpace and Facebook are prepped for growth -- MySpace through its recently launched automated ad placement system MyAds and Facebook with new video units dubbed "engagement ads" and a built-out European sales presence.

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