Retailers that are wading into m-commerce face dilemma

12/29/2009 | Internet Retailer magazine

Digby, mPoria and other mobile technology specialists have -- up until recently -- dominated the nascent market for m-commerce. Retailers interested in recruiting a vendor to develop their mobile site or application would sign one of the specialists. However, a number of e-commerce technology vendors have started introducing m-commerce functionality. Now, retailers face the dilemma of whether to go with an m-commerce specialist or a newcomer from the e-commerce world.

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