Use testimonials to capture the love

12/29/2009 | SmartBrief/SmartBlog on Social Media

When customers love your work, you should make it easy for them to let everyone else know, writes Andy Sernovitz. Video clips or phone interviews can provide powerful sound bites for marketing purposes, Sernovitz adds, but you can also get plenty of mileage from simply asking customers to post brief testimonials on Twitter.

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