Event, interest groups help segment e-mails for better results

12/29/2011 | HubSpot.com

Segmenting your e-mail readers with more precision can increase click rates, writes Meghan Keaney Anderson. Try to exploit a permanent geographic advantage or temporary event and consider writing e-mail to speak to people with particular content interests in specific industries and roles, rather than expecting one size to fit all, she suggests.

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