Taco Bell's QR codes link fans to BCS on ESPN

12/29/2011 | Mobile Marketer

Taco Bell is using QR codes on its taco 12-packs to give Bowl Championship Series information in partnership with ESPN. The codes take the college football fans to a special ESPN mobile site, where Taco Bell's sponsorship of the games is reinforced by ESPN coverage there.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX