Talking chip bag leads Tostitos out of the tunnel

12/29/2011 | New York Times (tiered subscription model), The

Tostitos is turning to a party-oriented talking tortilla-chip bag in time for its own sponsored Fiesta Bowl game. The television-oriented campaign comes from new agency TBWA\Chiat\Day. "As the economy is changing, we are evolving, and wanted to strengthen our fun and uplifting image,” says Frito-Lay's Janelle Anderson. The chip industry has grown to $2 billion a year, she says.

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New York Times (tiered subscription model), The

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