World cooling to U.S. brands?

12/30/2004 | Financial Times (free content)

New polling data suggests anger at U.S. foreign policy may be translating into avoidance of U.S. brands in some countries. "The world's love affair with America isn't exactly over, but it has stopped being a blind and unquestioning kind of love," said Simon Anholt, author of "Brand America." Business for Diplomatic Action, a coalition of public relations and advertising executives, has recruited companies such as PepsiCo and McDonald's to join an effort to help improve America's image abroad.

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