Automakers race for online ad purchases

12/30/2005 | Advertising Age (tiered subscription model)

Auto manufacturers are growing hungrier for online advertising, as evidenced by the industry's early purchase of more than 80% of online ad space for independent, third-party auto research sites next year. Car makers had only purchased about 50% of the inventory at this point last year, and are expected to spend less on traditional media, according to media buyers and auto-research publishers.

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