Mobile marketers discover the worker

12/30/2005 | ClickZ

While teens and college students may be the most active mobile device users, there are plenty of older, more affluent users as well these days, warranting interactive marketing campaigns that target this segment as well. "The new face of the mobile era belongs to office workers and professionals, and not just to the executive segment of the demographic categorized as "corner-office," according to this commentary piece.

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