Analysis: The promise of mobile marketing

12/30/2007 | Boston Globe (tiered subscription model), The

Marketers are ramping up their efforts to reach the more than 80% of Americans who use mobile phones. But before this platform can catch on as a major advertising medium, it must overcome some hurdles, both technological and attitudinal, the latter concerning carriers' concerns about user backlash, according to this article.

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Boston Globe (tiered subscription model), The

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