Niche social-networking sites on the rise

12/30/2007 | Washington Post (tiered subscription model), The

Social networks that are committed to specific interests, backgrounds, professions and age groups, such as DontStayIn, Snooth and Divorce360, are increasingly attractive to advertisers. According to eMarketer, 8.2% of the $920 million spent by advertisers this year on social networks went to these niche sites, up from 7% in 2006.

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Washington Post (tiered subscription model), The

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