Companies tout role in Obama's mobile success

12/30/2008 | Wall Street Journal (free content), The

Wireless marketing firms have leveraged their pioneering mobile-phone advertising work for President-elect Barack Obama's campaign into securing new business from such clients as Allstate and Gap, which want to exploit new advertising media such as text messaging and mobile video. Obama's campaign was "a great model for marketers to really think about how to use emerging digital tools effectively," says Joan Walker, an Allstate executive.

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Wall Street Journal (free content), The

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