Finding happiness in little jars

Tom Burrough, 43, was a well-paid advertising executive who opted to stay at home with his children. Then he founded a niche baby-food company. "You have the big players producing pretty poor food but doing quite good branding and then the smaller players producing good food but with no clue about branding or marketing. I met some very committed people in the baby food business but they called their dishes names like 'Little Rosie's Smiling People.' I thought, this isn't a toy."

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