Pepsi brings "Optimism" to Times Square

12/30/2008 | Advertising Age (tiered subscription model) · Brandweek

Words from Pepsi-Cola's new "Optimism" campaign will be featured on eight Times Square billboards on New Year's Eve, and balloons with the new Pepsi logo will be released just before midnight. The campaign, which includes a TV ad that debuted Dec. 28, is based on research showing that the Millennial generation is particularly optimistic about the future.

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Advertising Age (tiered subscription model) · Brandweek

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