Digital is going mobile for 2010

12/30/2009 | Advertising Age (tiered subscription model)

Next year, digital marketers are likely to try out some of the larger display-ad formats being offered, but interactive-ad professionals Ken Mallon and Duncan Southgate suggest approaching new formats with caution. Other trends include more strategic employment of viral video and increases in social gaming, mobile marketing and location-based direct marketing.

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Advertising Age (tiered subscription model)

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